See more, block more: AI-powered bot detection from Netacea, built into Queue-it

For the first time, bot traffic surpassed human traffic in 2026. Websites, ecommerce systems, and online businesses that were built for humans are now a breeding ground for bots.

The impacts of this shift are far-reaching. Uncontrolled bot activity damages the customer experience, muddies analytics and business intelligence, and drives up operational costs.

Our goal at Queue-it is to help customers fairly and reliably orchestrate their online traffic. As bots become an increasingly significant share of that traffic, we're expanding our bot mitigation ecosystem to give customers more flexibility and control in how they detect and respond to automated abuse.

Bots & Abuse Premium Powered by Netacea brings AI-powered detection from Netacea, a dedicated bot mitigation leader, natively into Queue-it's platform and workflows. It gives customers a stronger, more precise detection layer that can be paired with Queue-it’s existing bot protection and tailored to the exact needs of each event.

Bots & Abuse Premium Powered by Netacea brings richer bot intelligence into Queue-it’s existing Visitor Reputation model, helping customers detect more advanced automation and respond with greater precision. Netacea’s detection layer comes with:

• AI-powered detection trained on billions of requests: Netacea analyzes hundreds of behavioral, device, network, and request signals in real time, using custom machine learning models that continuously improve as they process more traffic.
  
  
• Threat intelligence informed by how attacks actually happen: Netacea's dedicated threat research team monitors the communities where attacks are planned, helping identify new tools, techniques, and bot behaviors before they become widespread.
  
  
• Proven to uncover more automated traffic: By combining machine learning, threat research, and a constantly expanding bot intelligence database, Netacea has detected up to 11x more bots than comparable solutions in real-world deployments.

Netacea's signals feed directly into the Visitor Reputation score Queue-it customers already use, and mitigation still happens through the same Traffic Access Rules, meaning no new interface and no separate integration to manage. It makes enhanced detection easy to set up and ensures it works seamlessly alongside your existing Queue-it Bots & Abuse toolkit.

Combining Queue-it with Netacea's bot detection strengthens both solutions. The waiting room acts as a checkpoint that every visitor must pass through, slowing traffic and controlling access. This gives Netacea's machine learning more time and behavioral signals to identify suspicious activity.

In early deployments, an average of 17% of visitors were classified as malicious when they entered the waiting room. As Netacea gathered more behavioral data over time, that figure rose to 59%. By turning wait time into detection time, the joint solution helped uncover and challenge 3.5× more bots.

Blocking more bots is only half the value. The other half is what Netacea’s detection layer unlocks: reliable analytics and a high-resolution view of genuine demand.

The richer visitor classification signals provided by Netacea help teams distinguish genuine, suspicious, and malicious traffic with greater confidence. Those insights now surface directly in Queue-it's updated Live Summary view, giving operators a real-time picture of queue health and traffic quality in a single dashboard.

With the new Netacea-powered Live Summary, teams can instantly see:

• Current genuine demand alongside expected wait times, helping operators understand how many real customers remain in line.
  
  
• The live mix of genuine, suspicious, and malicious traffic during Pre-Queue, making it easy to spot shifts in visitor quality as they happen.
  
  
• Real-time inflow trends and traffic composition, showing both demand spikes and how traffic quality evolves throughout an event.
  
  
• Key queue metrics in one place, including inflow volume, waiting visitors, queue runtime, and traffic quality signals.

That visibility turns every event into a learning loop. Teams don't just block traffic and move on—they observe how it behaved, adjust Traffic Access Rules accordingly, and go into the next event with better-tuned mitigation and analytics they can trust. 

Over time, that means cleaner inputs for demand forecasting, post-sale audits, and the business reporting that depends on knowing who your real customers actually are.

For over a month, several Queue-it customers across industries have been testing Bots & Abuse Premium Powered by Netacea on their biggest days. The results have been greater insight into traffic, with more bad actors blocked, and better experiences for genuine visitors.

A single customer running Bots & Abuse Premium Powered by Netacea across six events blocked over 230,000 bots, creating fairer, faster sales for genuine customers while cleaning up their analytics and reducing operational costs.

During a single ticket onsale event, one customer blocked over 140,000 bad actors from making it to their protected page(s). The results show the impact of machine learning-powered bot detection: more malicious traffic stopped, fewer bots reaching the website, and a smoother path for real customers.

All the early access sales run with Bots & Abuse Premium Powered by Netacea told the same story: combining specialist bot detection with waiting rooms boosts the efficacy of both solutions. On average, 3.5x more bots were detected during the wait than at the point of entry.

The joint solution turns wait time into detection time. The result is more bots blocked, better experiences for genuine customers, cleaner analytics, and lower operational costs.

*Results are based on sampled data from a Queue-it customer running Bots & Abuse Premium Powered by Netacea.

Getting started with Bots & Abuse Premium Powered by Netacea is simple and doesn't require customers to integrate with Netacea directly. Simply contact Queue-it Support (support@queue-it.com) or your Customer Success Manager to activate the feature.

Once activated, it works as follows:

1. Netacea's detection engine analyzes incoming traffic through Queue-it and categorizes it in real time.
2. Those signals feed directly into Queue-it’s existing Visitor Reputation score.
3. Customers apply mitigation using the same Traffic Access Rules they already rely on today, and can choose to block or challenge visitors automatically based on Visitor Reputation.
4. Results of rules appear directly in Traffic Access Rules and Traffic Insights.
5. Netacea data is also populated to the new Live Summary dashboard, giving live insights into visitor quality.

You can apply mitigation based on Visitor Reputation scores with precision, combining any of seven reputation bands with additional conditions and targeted actions to create layered, event-specific protection.

Because the integration is managed entirely by Queue-it, there's no separate Netacea setup, dashboard, or support channel to manage.

The new Netacea detection offering builds directly on top of Queue-it's existing suite of bot mitigation tools. Below is an overview of Queue-it's Bots & Abuse packages and the features available in each:

The two key features exclusive to Bots & Abuse Premium Powered by Netacea are Netacea’s detection engine and advanced real-time visitor quality insights powered by that detection engine.

For more than eight years, Netacea has specialized in bot mitigation, helping organizations identify and manage bots, scripts, and AI agents through real-time, server-side detection and dedicated threat research. A few things set Netacea apart:

• Real-time detection at enterprise scale without extensive rule-writing or code changes.
  
  
• Industry recognition as a Strong Performer in The Forrester Wave™: Bot & Agent Trust Management Software, Q2 2026.
  
  
• Dedicated threat research team, including co-creating BLADE, now an OWASP framework for defending against business logic abuse

Together, these make Netacea a strong complement to Queue-it's own bot mitigation: purpose-built detection technology, backed by a team that specializes in staying ahead of how bots evolve.

Bots & Abuse Premium Powered by Netacea is available as an add-on to Queue-it's Bots & Abuse Premium offering, and is best suited to organizations running high-demand ticketing, ecommerce, and public registration events where bot pressure is high and fair access matters. The feature is currently only available to Queue-it customers on Pro and Enterprise subscriptions.

To learn more or get started with Bots & Abuse Premium Powered by Netacea, reach out to your Customer Success Manager or support@queue-it.com.

For customers using Akamai CDN and looking for advanced bot protection, we recommend Queue-it and Akamai’s joint product Hype Event Protection.